South East London artist muva of Earth has given us the pleasure of sharing her new music video for AFFIRMATION.
The Nikhill Beats produced track is a wholesome, soulful one from muva of Earth with AFFIRMATION’s message feeling like a ray of light in the current climate. The clocks have gone back, but these sunny visuals open up a window to a more summery time.
Directed by muva of Earth herself, she says that: ‘The visual is inspired by the appreciation I feel for life. The visual stars some of my many creative friends who inspire me and feature locations that have without a doubt pushed me to grow.’
‘The video was produced by an ALL WOMAN crew; stemming from the designers/stylists, videographer, photographer, makeup artist, etc.. So in this visual, you see everything completely and utterly from the WOMAN GAZE, rare right?’
On the track itself – which you can find on our ongoing Spotify playlist – the Londoner says that she ‘wrote Affirmation in a troubled state of mind where I had to remember who I am and who I am not. I wrote this song as a process of affirming who I want to be: I am grateful to be alive, I want to love and take care of myself and I want to give back to my community.‘
‘This is what is important to me and every time I play this track I remember that.’