Offie Mag

Rally has shown over the years that they truly care about platforming artists that exist a little outside the beaten path. Rather than conforming to the typical festival format of stacking a lineup with industry-approved, box office guaranteed names, Rally continues to curate an experience inspired by DIY culture and grassroots movements that celebrate London’s music and arts communities.

Collaborating this year with LEX Records, Bird On The Wire and of course NTS Radio, they have once again assembled a lineup that will satisfy your itch for genuinely interesting music. So, here are five artists we think you should check out this year, obviously other than Blood Orange (Duh!).

James K

James K's music exists somewhere between ambient, dream pop and experimental electronica, with delicate vocals drifting through beautifully textured production. A regular collaborator with some of the underground's most forward-thinking artists, their live sets trade big drops for atmosphere, creating performances that feel intimate, unpredictable and deeply immersive.

James Massiah

If you happen to spend enough time in East London, chances are you’ve seen James Massiah riding his bike down Kingsland Road. If you’re a poetry enthusiast, you may have caught him at Adult Entertainment, or if you somehow ended up in Punat, Croatia for Surf Festival, you might have crossed paths there too. He gets around. His 2025 project Bounty Law saw him explore his hedonistic experiences in the capital with an unapologetic grin, blending spoken word, rap and sharp observations of everyday life.

keiyaA

Not only is keiyaA a cover star of our most recent issue Space, she blends elements of jazz, R&B and experimental soul and her music thrives in the spaces between genres. Where every drum pattern, harmony and vocal detail feels deliberately placed. On stage, she brings these worlds to life with performances that feel both vulnerable and commanding, proving exactly why she’s become such a standout voice in the alternative scene.

Vayda

For fans of the now defunct Offie Mag Music Of the Month playlist, Vayda will already be a familiar name. Growing up in a suburb of Atlanta during a period when the city’s influence reached new global heights, she has absorbed those sounds and influences while shaping them into something entirely her own. Collaborations with Mercury and BbyMutha only add to the high-energy world that makes her music so special.

mark william lewis

A key figure in London’s experimental scene, Lewis has built a reputation for introspective songwriting that feels both intimate and otherworldly. With his recent self-titled album Mark William Lewis becoming the first non-soundtrack release on A24’s music label, he’s quickly becoming one of the most intriguing voices in alternative songwriting.